SentWell
“10/10 would recommend affinityUX to others!”
– Kenneth, Director of Operations
The threat of burnout looms large for many cross-cultural workers. SentWell, a multi-disciplinary team of psychotherapists and coaches nestled in a Spanish villa near Málaga, offers them the support they need to thrive.
However, SentWell felt its website wasn't effective in connecting its audience to the right events and services. They partnered with affinityUX to streamline their website, making it easier for these cross-cultural workers to find the support they deserve.
A Clearer Path to Care
Deliverables
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UX Web Audit
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Website Redesign Summary
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Tailored Marketing Playbook
Roles
Event Signup Optimization
Marketing Strategy
Platforms
Squarespace Website
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SentWell's team was overwhelmed with inquiries and requests for 1:1 care, hindering their ability to focus on event marketing. Their website's unclear structure made it difficult for visitors to find key information, reducing sign-ups.
To address this challenge, SentWell partnered with affinityUX. We provided consultative feedback on event marketing strategy and identified key opportunities to improve the website so that visitors can find what they need.
Additionally, we highlighted SEO improvements and formatting to improve the website's visibility, attracting new visitors to SentWell's services.
The Challenge
Redesign Summary
Prioritization:
We clearly labeled the highest priority actions to increase conversions, with aesthetic recommendations and other changes listed as lower priority.
Ranked Recommendations:
We provided a comprehensive list of actions that would drive event signups for SentWell, with issues prioritized based on their severity, ease of fix, and business impact.
Web Audit
Limited Sales Conversion: Missing pricing information, hidden event dates, and information-heavy service pages created a confusing user experience, leading to lost booking opportunities for SentWell.
Confusing Sales Funnel: Lack of clear booking options forced visitors to overutilize a contact form, hindering conversions and burdening staff with potential non-sales inquiries.
Enhanced Conversion Clarity:
We delivered a visually engaging report that addressed the most critical conversion barriers first, maximizing return on investment
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Marketing Playbook
To build upon our audit’s recommendations, we provided suggested marketing experiments to engage with new or lapsed customers to increase sales.
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Thorough
Examination
Identified 62 issues that were impacting visitor's ability to use the website for key tasks, including navigation, content, and visual design.
A Clear Map
to Success
Ranked issues by priority and ease of fix to support client with clear next steps.
Over 80% of issues could be solved in 5 minutes or less!
Marketing
Insights
Provided SentWell with 20 actionable recommendations based on proven practices and competitive analysis to boost site engagement.